Andres Terechمشاهده پروفایل
استاد مدعو
Andres Terech serves as Adjunct Professor of Marketing and Faculty Director of the Morrison Center for Marketing and Data Analytics at UCLA Anderson School of Management. With deep expertise in retailing and consumer behavior, he teaches pricing strategy, marketing analysis, and retail management while advising startups and Fortune 500 companies across multiple industries including retail, financial services, and automobile sectors. Education: Ph.D. Marketing, 2004, UCLA Anderson School of Management MBA 1997, IAE Business School, Universidad Austral B.A. Business Administration, 1994, Universidad de Buenos Aires Terech's research integrates retail innovation with consumer choice modeling, focusing on Latin American markets and emerging consumer trends. His work examines shopping method integration, franchising dynamics, and performance metrics through both theoretical frameworks and real-world case studies. He founded the Latin American Franchising Research Council (CLIF) to bridge academic and industry expertise in franchising. His publication portfolio reveals consistent focus on retail innovation in emerging economies, consumer loyalty modeling, and practical pricing applications. Articles demonstrate strong regional emphasis on Latin America while addressing universal challenges in brand expansion, market entry, and competitive positioning across entertainment, telecommunications, and retail sectors. Scientific Awards: Fully Employed MBA Teaching Excellence Award (2014) Fully-Time MBA Teaching Excellence Award (2014) Deloitte Consulting Award for Management Field Study (2014) Informs Doctoral Consortium Fellowship (2002-2003) UCLA Summer Doctoral Fellowship Program (2000-2002) Multiple Austral University Graduate Fellowships (1996-2004) Terech provides strategic guidance to startups through board advisory roles and has developed executive education programs across Latin America and Spain. His consulting practice covers new product launches, growth strategy, and distribution optimization for major corporations while maintaining active academic engagement through case writing and scholarly publications. As Faculty Director of the Morrison Center for Marketing and Data Analytics, he drives initiatives connecting marketing theory with data-driven business applications while continuing leadership through the Latin American Franchising Research Council he established in Argentina.




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