Jura Liaukonyte is an Associate Professor of Marketing and Applied Economics at the Charles H. Dyson School of Applied Economics and Management within the SC Johnson College of Business at Cornell University. She holds a Ph.D. from the University of Virginia (2009). Her research focuses on the intersection of applied microeconomics, industrial organization, and quantitative marketing, with a particular emphasis on advertising content, consumer behavior, and food marketing. She has developed notable work on generic advertising, advertising as a public good, and food labeling issues. Her recent research explores topics like the impact of social media boycotts on sales (e.g., the Goya boycott study), the effects of GLP-1 medication adoption on consumer food choices, and political polarization in consumer goods. She has also contributed to understanding online shopping dynamics and the role of personalized pricing in consumer fairness perceptions. Key projects include analyzing how advertising content influences investor behavior and the effectiveness of comparative advertising in OTC analgesic markets. Her work on GMO/non-GMO labeling and CRISPR-edited food products highlights her engagement with emerging technologies' societal impacts. Liaukonyte's research has been published in top journals like Marketing Science and Management Science. She collaborates with institutions such as Numerator for consumer data insights and maintains an active presence in academic networks, including the Cornell SC Johnson College of Business Research Paper Series. Her lab focuses on data-driven analyses of consumer markets, with ongoing projects on healthiness indices and price fairness in dynamic economic environments.










