Zahra Fazeli

Zahra Fazeli is a Senior Lecturer in Marketing at the School of Business and Law, University of Brighton. She holds an MA in Marketing and a PhD in Business Marketing from the same institution.

• Education: MA in Marketing, PhD in Business Marketing (University of Brighton)

Her research focuses on consumer behaviour, consumer psychology, sustainable consumption, and online shopping. She explores how regulatory focus theory and self-construal influence purchasing decisions in digital environments, particularly for luxury goods.

Her supervisory interests align with her research expertise, emphasizing digital marketing dynamics and consumer decision-making processes.

• Scientific Awards: Fellow, Higher Education Academy