Min-Hye Lee

Dr. Min-Hye Lee is a Senior Lecturer in Marketing at the University of Winchester, part of the Faculty of Business and Digital Technologies. She holds a PhD in Marketing from the University of Leicester, and prior degrees from Sookmyung Women’s University and the University of Southampton. Her research focuses on symbolic consumption, ethical and luxury consumption, employing qualitative approaches. She teaches courses including Consumer Behaviour and Fashion Psychology at both undergraduate and postgraduate levels.

• Education:
  • Bachelor’s (First-class Honours), Clothing & Textiles/Business Admin, Sookmyung Women’s University (2009)
  • Master’s (Distinction), Fashion & Textile Marketing, University of Southampton (2010)
  • PhD in Marketing, University of Leicester (2015)
• Roles:
  • International Liaison Officer
  • Faculty Academic Conduct Officer

Her research explores how consumers construct identities through purchases, particularly in ethical and luxury contexts. Recent work addresses circular economy innovations and inconspicuous luxury consumption. Key contributions include conceptual frameworks for ethical consumer communities and methodological discussions on qualitative research in Korean contexts.

Dr. Lee has secured significant grants including a 2024 award from Yonsei Business Research Institute. Her work has been presented at international conferences including EACR, TPM Asia, and LVMH-SMU events. She is a Fellow of the Higher Education Academy (FHEA).