معرفی
Yufan “Sunny” Qin is an Assistant Professor in the School of Communication Studies at James Madison University since 2022. She holds a Ph.D. from the University of Florida. Her research focuses on internal communication, leadership communication, corporate purpose, and employee engagement in diverse organizational contexts, particularly during crises like the COVID-19 pandemic. She teaches public relations campaigns, advanced research methods, and general communication courses.
Her work examines how leadership communication influences employee trust and engagement in remote work environments, as well as the impact of CEO activism authenticity and corporate purpose on organizational outcomes. She explores dialogic communication, diversity initiatives, and psychological well-being through a mix of quantitative and qualitative methodologies.
Dr. Qin’s research also addresses the 'dark side' of leadership communication, such as verbal aggressiveness, and its effects on workplace culture. Her recent studies emphasize crisis communication strategies, organizational resilience, and the role of inclusive climates in fostering employee voice behaviors. She regularly publishes in journals like the Journal of Public Relations Research and Public Relations Review.
No scientific awards or grants are explicitly listed in the provided information. Her advising and mentoring activities are not detailed here.
