معرفی
Marco Shaojun Qin is an Assistant Professor of Marketing at Temple University's Fox School of Business and Management. His research focuses on quantitative marketing, technology's impact on business strategy, and socio-political dynamics influencing brand behavior. He holds a PhD in Business Administration (Quantitative Marketing) from the University of Minnesota and a BA in International Economics and Trade from Shanghai Jiao Tong University.
Dr. Qin's research explores AI applications in business decision-making, including employee performance evaluation and sales agent coaching. He investigates how political discourse shapes marketing strategies, particularly through brands' engagement with social movements like Black Lives Matter. His work also covers market structure, competition, and dynamic modeling in industries such as transportation and consumer goods.
His recent publications analyze consumer responses to corporate silence on social issues, co-opetition strategies in China, and control limit strategies in diagnostic platforms. Courses taught include Marketing Research and Quantitative Research in Marketing.
Dr. Qin’s research bridges technology, strategy, and socio-political contexts, offering insights into modern marketing challenges. No specific grants or lab affiliations are mentioned.
