Yoon Koh

Yoon Koh is a Professor at the Conrad N. Hilton College of Global Hospitality Leadership, University of Houston, leveraging nine years of industry experience in banking, hospitality, and consulting to bridge academic theory with practical application. Her research specializes in AI-driven deep data analysis within hospitality and tourism contexts.

Dr. Koh's educational credentials include:

• Ph.D. in Business Administration from Temple University
• M.T.A. (Tourism Administration) from The George Washington University
• B.A. in English Language & Literature from Ewha Womans University

Her research spans Deep Data Analysis Using AI-based Tools, Trend Analysis, Organizational Strategy, Entrepreneurship, Start-Up Funding, Sharing Economy platforms (Airbnb/Uber), and ESG frameworks. With over 47 peer-reviewed publications, her work examines data-driven performance metrics, entrepreneurial financing behaviors, and sustainable practices in hospitality ecosystems, frequently employing computational linguistics and spatial analytics.

Dr. Koh's publication portfolio reveals strong emphasis on racial equity in business financing, pandemic resilience in crowdfunding, and corporate governance dynamics. Her methodology consistently integrates big data analytics with grounded theory approaches across hospitality subsectors including restaurants, short-term rentals, and luxury hotels.

Her scholarly contributions have earned recognition through the UH Teaching Award, Donald Greenway Excellence Award, Provost's Excellence Award, 50-in-5 Scholar Award, STR SHARE Impact Award, and Stephen Rushmore/HVS Faculty Research Award. She also received the Outstanding Scientific Paper Reviewer in Finance Award at ICHRIE and multiple Best Conference Paper Awards.

As an active researcher, Dr. Koh serves on editorial boards of leading hospitality journals and guest-edited Tourism Economics' special issue on "Economic Impact of Corporate Social Responsibilities." Her grant-funded projects explore AI applications in hospitality decision-making, while her industry background enriches curriculum development and student mentorship in hospitality leadership programs.