Yogesh K. Dwivedi

Professor Yogesh K. Dwivedi is a full-time Professor of Digital Marketing and Innovation at Swansea University's School of Management within the Faculty of Humanities and Social Sciences. He serves as Founding Director of the Emerging Markets Research Center (EMaRC) and Co-Director of Research. His educational background includes a PhD and MSc in Information Systems from Brunel University London, an MSc in Plant Genetic Resources from the Indian Agricultural Research Institute, and a BSc from Allahabad University.

Dwivedi's research explores transformative digital technologies with emphasis on:

• Generative AI applications in business and consumer contexts
• Metaverse experience design and consumer engagement
• Sustainable technology development (GIoT, agricultural analytics)
• Digital payment innovations including facial recognition systems
• Trust and security frameworks for e-government services

His recent publications (2023-2025) demonstrate strong focus on artificial intelligence (44% of articles), sustainability (27%), and emerging interaction paradigms like metaverse and quantum computing. Article analysis reveals consistent attention to ethical implementation, consumer behavior, and systemic impacts of digital transformation.

Awards & Recognition:

• Finalist for 2017 Outstanding Research Supervisor of the Year (Times Higher Education Awards)

As Editor-in-Chief of the International Journal of Information Management, he has supervised 20+ doctoral students and examined 70+ theses internationally. He leads cross-institutional teams at EMaRC investigating digital innovation in emerging markets.