Wang Shasha

Wang Shasha is a part-time lecturer at the School of Advertising, Marketing and Public Relations within Queensland University of Technology (QUT). Her academic work focuses on consumer behavior, digital marketing, and technology adoption in retail contexts.

Research interests include:

• Consumer psychology in facial recognition payment technology
• Social media engagement and parasocial relationships
• Biometric payment systems and privacy concerns
• Cryptocurrency adoption dynamics
• Emotional drivers in online gaming and digital experiences

Recent publications analyze:

• AI collaboration in service theory
• Political polarization on digital platforms
• Measurement tools for customer aggression
• Biometric technology adoption
• Cross-cultural consumer behavior

Her work intersects marketing, psychology, and emerging technologies, with collaborations across Australia, South Korea, and Indonesia.