معرفی
Ylva Ekström, PhD, is a Senior Lecturer in Media and Communication Studies at Uppsala University's Department of Informatics and Media, with concurrent responsibilities as an educational developer at the Unit for Academic Teaching and Learning. She earned her doctorate in 2010 with ethnographic research on media and identity in Tanzania.
Research Focus
Ekström investigates the intersection of media, culture, and societal transformation through ethnographic methodologies. Her core interests include:
- Media's role in everyday identity construction and gender representation
- Digital transformation impacts on organizations and public spaces
- Glocal media dynamics in African contexts, particularly Tanzania
- Public health communication strategies during crises
Publication Trends
Her scholarly output demonstrates progression from Tanzanian media ethnography (2000s) to contemporary studies of organizational digitalization. Recent works analyze COVID-19 communication frameworks and hybrid digital-physical workspaces, employing case studies across Swedish healthcare, cultural institutions, and municipal governance.
Projects
- TROPHY (2018-2021): Developed tools for communication across digital-physical boundaries in organizations
- CRUSH Covid (2020-present): Designs outbreak control strategies through university-regional collaboration
