Yixin Lu

Yixin Lu is an Associate Professor of Information Systems & Technology Management at the George Washington University School of Business. Her research spans the intersection of Information Systems, Economics, and Public Policy, examining how technological advances impact individuals, organizations, and society as a whole.

Dr. Lu received her Ph.D. from Rotterdam School of Management, Erasmus University.

Dr. Lu's research focuses on understanding the broad impact of technological advances across multiple domains. Her primary areas of expertise include Business Applications of Artificial Intelligence, Digital Health, Mechanism Design, and Sustainability. Her work combines theoretical rigor with practical relevance, often employing experimental and econometric methods to study complex dynamics in both traditional markets and emerging digital platforms, leading to practical insights in market design and operations.

Dr. Lu's publication portfolio demonstrates a consistent trajectory of high-impact research in top-tier journals. Her work spans several interconnected themes: auction theory and market design (particularly in B2B contexts), digital health applications, AI in business settings, and e-commerce innovations. Many of her papers appear in FT50 and UTD24 journals, reflecting the high quality and impact of her research.

• Outstanding Associate Editor Award, Information Systems Research, 2024
• INFORMS Information Systems Society (ISS) Design Science Award, 2021
• Association for Information Systems (AIS) Early Career Award, 2021
• Best Reviewer Award, Information Systems Research, 2021
• Outstanding ISTM Faculty Award, The George Washington University School of Business, 2021
• Association for Information Systems (AIS) Impact Award, 2020
• Best Associate Editor Award, International Conference on Information Systems (ICIS), 2020
• Best Paper Award (runner-up), Conference on Health IT and Analytics, 2020

Dr. Lu serves as an Associate Editor for Information Systems Research since 2022, where she received the Outstanding Associate Editor Award in 2024. She regularly reviews for leading business and management journals and has taken on significant leadership roles including program co-chair and associate editor positions at major field conferences. She has been honored as a Senior Member by INFORMS and Distinguished Member by AIS.