Yinghui Catherine Yang

Professor Yinghui Catherine Yang is a faculty member at the University of California, Davis, affiliated with the Graduate School of Management. Her research spans business analytics, artificial intelligence, machine learning, and data mining, with a focus on business intelligence and online shopping behaviors.

• Ph.D. in Operations and Information Management, The Wharton School, University of Pennsylvania (2004)
• M.A. in Operations and Information Management, The Wharton School, University of Pennsylvania (2001)
• B.E. in Management Information Systems, Tsinghua University (1998)

Her research centers on leveraging big data analytics for business intelligence, including user profiling, online shopping pattern analysis, and data mining methods. She has contributed to computational advertising, customer segmentation, and personalized systems.

Catherine Yang's publications since 2019 highlight trends in sponsored search advertising, relational topic modeling, and behavioral analytics. Her work integrates machine learning and optimization frameworks for marketing and healthcare applications.

Contact: yiyang@ucdavis.edu | Office: 540 Alumni Lane, 3418 Gallagher Hall, Davis, CA 95616 | Phone: (530) 754-5967