معرفی
Dr. Yichuan Wang is a Senior Lecturer in Digital Marketing at the Sheffield University Management School (SUMS). Previously, he held positions at Newcastle University Business School and Auburn University (USA). His interdisciplinary research focuses on digital marketing, healthcare information systems, and big data analytics, with over 100 publications and 6,000 citations. He co-founded the International Conference on Digital Health and Medical Analytics (since 2018) and leads industry projects enhancing healthcare quality via analytics. His teaching innovations include serious games for business ethics education, supported by an NSF grant ($200k), and he was a Fellow of the Higher Education Academy (2018).
Education: PhD in Marketing from Auburn University.
Research Interests:
- Social media & digital marketing strategies
- Big data analytics and AI applications
- Digital health and business value
- Sharing economy dynamics
- Business transformation through digitalization
Awards:
- Nominated for Teaching Excellence Awards (2018)
- Fellow of the Higher Education Academy (2018)
Teaching & Industry Engagement: Incorporates real-world case studies and simulation games into modules like MGT3006. Collaborates with healthcare institutions to improve care through information systems. Part of the Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) research group.
Lab/Teams: Active in the BRISTT group, focusing on behavioral insights for sustainable technological adoption.
