معرفی
Dr. Chenyue Qi is a Lecturer in Marketing at the Management School of the University of Sheffield. Her research bridges digital marketing and strategic marketing management, focusing on social media marketing, open innovation, sustainability, and big data analytics. She has published in high-impact journals such as the Journal of Business Research and European Journal of Marketing, and presented at leading conferences including the European Marketing Academy (EMAC) and Global Marketing Conference (GMC).
- Qualifications: PhD in Management from Trinity College Dublin
- Research Groups: Member of the Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
Her research explores:
- AI-driven marketing dynamics (e.g., human-AI collaboration in design, ethical implications of job replacement)
- Collaborative innovation in digital platforms (e.g., user-generated content, mobile payment adoption)
- Sustainability and health consciousness in consumer decision-making
- Behavioral impacts of social status and online reviews
Recent publications highlight her work on:
- Compensatory consumer responses to AI-driven job displacement
- Role of AI in user design participation and inspiration mechanisms
- Cross-cultural differences in digital payment app loyalty
- Behavioral drivers of ecological consumption
Dr. Qi supervises doctoral students in digital marketing and strategic management, emphasizing social media, collaborative innovation, and sustainability. Her teaching integrates technology-enhanced methods and gamification to foster experiential learning.
