Yi Qian

Yi Qian is the Fred Siller Professorship holder and Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. He specializes in intellectual property economics, counterfeiting impact analysis, brand management, innovation strategies, and marketing analytics.

Education: Yi Qian holds a BA, MA, and Ph.D. from Harvard University, with a focus on economics and marketing disciplines.

Research focuses on understanding how counterfeiting affects markets and brands, leveraging advanced econometric techniques to address endogeneity issues in marketing data. Key areas include intellectual property rights implications for developing countries, healthcare utilization patterns, and the strategic use of blockchain for IP management. His work combines theoretical rigor with practical applications such as analyzing biosimilar drug impacts and virtual tour effectiveness in real estate.

Methodologically, he is known for innovative approaches like copula-based endogeneity correction and Bayesian models for nonignorable missing data. Recent work explores the intersection of consumer behavior, technology adoption, and sustainability in materials science.

Labs/Teams: While specific lab affiliations aren't listed, his research collaborations span interdisciplinary teams in marketing, economics, and public health domains.