Alexandra Mendoza-Caminade

Professor Alexandra Mendoza-Caminade is a faculty member at the Université Toulouse Capitole, affiliated with the European School of Law Toulouse and the Centre de Droit des Affaires (CDA). Her work focuses on Intellectual Property Law, Trademark Law, and Digital Law, with recent publications analyzing EU regulations on artificial intelligence, digital markets, and trademark conflicts involving conceptual similarity and marketing conditions.

• Research Themes: Trademark law, AI legal frameworks, e-commerce regulations, copyright exceptions for data mining, and EU/French legal harmonization.
• Publications: Over 15 recent articles (2023-2025) on trademarks, AI, digital rights, and competition law.
• Cases Analyzed: High-profile disputes involving brands like Tour de France, comparative sign assessment, and well-known trademark protections.

Editorial Contributions: Co-editor of books on NFTs, Resilient Companies, and E-commerce Law (Bruylant/Larcier Intersentia, 2023). Active in interdisciplinary research at the intersection of technology, IP, and commercial law.