معرفی
Dr. Yi Gao is an Assistant Professor in the Information Systems and Quantitative Sciences (ISQS) department at the Rawls College of Business, Texas Tech University. She holds a PhD in Management Science and Engineering from Tsinghua University and a BS in Information Management from Tianjin University. Her research focuses on platform economics, paid knowledge products, advertising strategies, and data privacy issues in digital ecosystems. Dr. Gao’s work bridges theoretical frameworks with real-world applications, particularly in analyzing platform governance, consumer behavior, and emerging technologies like generative AI. She actively reviews for top-tier journals and conferences and teaches undergraduate courses in data visualization.
Her research spans diverse topics including misinformation mitigation via crowdsourcing, microtask labor dynamics, and gamified business models in online learning. Notable contributions include studies on live-streaming e-commerce strategies and the economic implications of generative AI adoption in content creation platforms. Dr. Gao’s interdisciplinary approach integrates insights from behavioral economics, marketing, and technology policy.
