معرفی
Yang Gao is an Assistant Professor of Business Administration at the University of Illinois at Urbana-Champaign’s Gies College of Business. He joined the faculty in 2023 after serving at Singapore Management University. His research focuses on social media’s role in healthcare, customer service, and misinformation dynamics. Gao holds a Ph.D. in Information Systems from the University of Rochester (Simon Business School) and a B.S. in Information Systems from Tianjin University.
Education:
- Ph.D., Information Systems, Simon Business School, University of Rochester, 2021
- B.S., Information Systems, College of Management and Economics, Tianjin University, 2015
His research explores how social media influences customer service dynamics, healthcare operations, and the mitigation of misinformation. Notable works include studies on AI agents in customer interactions, the impact of social bots on user engagement, and the role of identity cues in text-based service. His recent work on Community Notes and crowdchecking mechanisms has advanced understanding of misinformation governance on platforms like X (Twitter).
Key Contributions:
- Analysis of social media’s role in accelerating product recalls in pharmaceuticals
- Experimental studies on operations management practices
- Investigations into AI-driven customer service strategies
Gao’s articles span journals like MIS Quarterly, Journal of Operations Management, and Information Systems Research, reflecting his interdisciplinary approach to business analytics and digital transformation.
