معرفی
Professor Liu Hongyan is a full-time Professor in the Department of Management Science and Engineering at Tsinghua University's School of Economics and Management, where he has served since 1994, achieving the rank of Professor in 2011 after previously holding positions as Associate Professor (2003-2011) and Teacher. His research bridges theoretical data science with practical applications across e-commerce, healthcare, and social media platforms.
Education:
- PhD in Management, School of Economics and Management, Tsinghua University (2001)
His research focuses on big data management, machine learning, and business intelligence with specialized expertise in personalized recommendation systems, medical/financial data analysis, and computer vision applications. Recent work integrates large language models and causal inference to solve complex problems in short video platforms, live streaming, and healthcare analytics, emphasizing real-world impact through industry collaborations.
Analysis of his 15 most recent publications (2023-2025) reveals a strong trajectory toward multimodal AI systems combining recommendation engines with computer vision, particularly in 3D animation for advertising and healthcare. Key trends include LLM-enhanced display advertising, emotion-aware facial animation, and medical image annotation using adversarial learning, while maintaining core contributions to behavioral data mining in social networks.
Scientific recognition includes:
- National Archives Administration's Outstanding Scientific and Technological Achievement Award
- Multiple Best Paper Awards at international conferences
- Outstanding Doctoral Dissertation Supervisor designation from the Society for Management Science and Engineering
- Special Award for National Natural Science Foundation project on user behavior pattern discovery
Professor Liu has secured leadership roles in major National Natural Science Foundation projects including Innovation Research Groups and international cooperation initiatives. His industry impact is demonstrated through patented recommendation systems adopted by multiple companies, particularly in personalized content delivery for live streaming and short video platforms. As an Outstanding Doctoral Dissertation Supervisor, he mentors the next generation of data science researchers.
He serves as Deputy Director of Tsinghua University's Center for Artificial Intelligence and Management Research and holds key positions in national academic societies including the E-Commerce and Cyberspace Management Committee (China Management Modernization Research Association) and the Information Systems Engineering Committee (Chinese Society for Systems Engineering).
