معرفی
Yen-I Lee is an Associate Professor and Co-Director of the Murrow Media Mind Lab at Washington State University's Edward R. Murrow College of Communication within the Department of Strategic Communication. Her academic journey began with a PhD from the University of Georgia's Grady College of Journalism and Mass Communication, establishing her expertise in health communication and media psychophysiology.
Dr. Lee's educational background includes:
- Ph.D. from the Grady College of Journalism and Mass Communication at the University of Georgia
Her research interests focus on the intersection of health communication, strategic communication, and media psychophysiology. She specializes in applying psychophysiological and neuroscience approaches to understand how emotional appeals, visuals, narratives, and technology affect health crisis and risk communication messages. Dr. Lee's work employs physiological indicators such as eye-tracking, EDA (electrodermal activity), heart rate, and facial EMG to investigate media processing and effects. Her teaching portfolio includes Health Communication, Crisis Communication, Public Management and Campaign Design, and Research Methods in both online and offline formats for undergraduate and graduate students.
Analysis of Dr. Lee's recent publications reveals a clear trajectory toward integrating psychophysiological methods with strategic health communication. Her work increasingly examines how visual elements, emotional appeals, and narrative structures affect message processing in health crisis contexts, particularly regarding vaccine hesitancy, mental health awareness, and misinformation. The consistent application of eye-tracking and biometric measures demonstrates her commitment to advancing methodological rigor in communication effects research.
As an educator, Dr. Lee is passionate about mentoring both undergraduate and graduate students through research experiences, employing client-based teaching structures that connect theoretical concepts to real-world problems in health, public relations, and crisis communication. Her laboratory work through the Murrow Media Mind Lab provides students with hands-on experience in psychophysiological measurement techniques.
Dr. Lee co-directs the Murrow Media Mind Lab, which specializes in applying psychophysiological methods to communication research. The lab focuses on how brain processes affect media consumption and response, particularly in health communication contexts. Her international background (having grown up in Taiwan) informs her cross-cultural perspective on health communication challenges.
