Paul Bolls

Dr. Paul Bolls is a Professor at Washington State University's Murrow College of Communication, where he serves as Director of Research Laboratories and Co-Director of the Murrow Media Mind Lab. His groundbreaking work in media psychophysiology/neuroscience investigates brain processes underlying media effects, supported by over 30 years of research and industry experience.

• Education: B.S. in Communication Studies (Montana State University), M.A. in Communication Research (WSU), Ph.D. in Mass Communication with Cognitive Science minor (Indiana University)

Dr. Bolls' research spans media neuroscience, health communication, political messaging, and entertainment psychology, focusing on psychophysiological responses to advertising, news, and digital content. He pioneered neuromarketing applications in industry contexts since 2012, consulting for NBC-Universal, VISA, and Disney Parks.

His laboratory work includes developing the Murrow Media Mind Lab and Digital Media and Society Lab, with publications analyzing sonic branding, avatar effects, and platform-specific media processing. While maintaining academic rigor, he also enjoys fly fishing in Montana's rivers.