معرفی
Glenn Cummins serves as Associate Professor in the Department of Journalism & Creative Media Industries within Texas Tech University's College of Media & Communication. His academic career spans media psychology research with emphasis on sport and entertainment communication. Previously holding leadership positions as Associate Dean for Research & Grants (2013-2021) and Director of the Center for Communication Research (2012-2021), he maintains active research and teaching roles.
Dr. Cummins' research focuses on audience processing of media messages using advanced methodologies including eye tracking, continuous response measurement, and psychophysiology. His work primarily examines sport media as a vehicle for exploring fundamental theories of attention allocation, emotional response, and message processing. Recent scholarship extends into interdisciplinary collaborations addressing agricultural communication, climate science messaging, and health communication.
His publication record demonstrates consistent methodological innovation, particularly in applying eye-tracking technology to analyze visual attention patterns in advertising, sports broadcasting, and program advisories. Current research trends show increasing emphasis on interdisciplinary applications of communication theories and methodological contributions to scholarly publishing quality assessment.
- Senior Scholar Research Award, AEJMC (2017)
- Outstanding Researcher Award, College of Media & Communication (2013)
- Texas Tech University Teaching Academy Fellow (2012)
- President's Excellence in Teaching Award (2010)
As former Director of the Center for Communication Research, Cummins led interdisciplinary projects examining trust in agricultural messaging and visual attention to scientific information. His teaching portfolio includes graduate research methods seminars focusing on eye tracking and psychophysiological measurement, alongside undergraduate courses in electronic media and society. Current editorial service includes membership on the Communication & Sport journal board since 2015.
