معرفی
Rob Potter is Professor in the School of Communication at The Ohio State University and Fellow of the International Communication Association. He directs the PANAM Lab (Psychophysiology and Neuroscience Applied to Media), investigating cognitive and emotional processing of media messages using psychophysiological measures including heart rate, skin conductance, facial EMG, eyetracking, and EEG.
Research examines attention dynamics during media consumption, auditory feature processing, and emotion elicitation across diverse media formats. Current projects investigate automatic attention capture mechanisms, emotional responses to audio-visual stimuli, and biological measurement applications in communication research.
Publications demonstrate methodological innovation spanning media neuroscience, music cognition, advertising effects, and research methodology. Recent work explores neurocognitive conflict resolution, multimodal emotion perception, and attentional habituation patterns across media contexts.
Awards & Honors:
- Fellow, International Communication Association
