معرفی
Ye Li is an Associate Professor of Management at the University of California, Riverside (UCR), affiliated with the School of Business and the A. Gary Anderson Graduate School of Management. His research focuses on behavioral science and decision-making, particularly exploring how psychological factors influence economic choices, consumer behavior, and climate change perceptions. He emphasizes experiential learning in his teaching and has conducted studies on survey methodology, intertemporal preferences, and the impact of cognitive aging on financial decisions.
Key research themes include the validity of laboratory-derived decision models in real-world contexts, the psychological drivers behind consumer preferences for novelty, and the effects of recent temperature changes on beliefs about climate change. His work bridges psychology, economics, and environmental science, often employing experimental methods to uncover cognitive biases and behavioral patterns.
Notable contributions include studies on survey fatigue's impact on data reliability and the role of gratitude in reducing economic impatience. While no specific awards are mentioned, his interdisciplinary approach has positioned him as a leading voice in behavioral decision research. His academic activities span graduate and undergraduate education in management, with a focus on applying behavioral insights to practical decision-making scenarios.
