معرفی
Dr. Yanqin Lu serves as Associate Professor at Bowling Green State University's School of Media & Communication, where his research investigates political communication dynamics within evolving digital media ecosystems. His scholarly focus centers on how emerging platforms reshape political cognition, discourse, and participatory behaviors.
His academic credentials include:
- Ph.D. from Indiana University
- M.A. from Indiana University
Lu's research program critically examines social media's role in political polarization, with particular emphasis on Facebook-mediated interactions. His work reveals how incidental exposure to cross-cutting political content triggers complex emotional and cognitive responses that influence engagement patterns. Methodologically, he combines national survey data with experimental approaches to dissect mechanisms linking platform architecture to attitude formation, demonstrating how news consumption habits and tie heterogeneity moderate polarization effects in digital public spheres.
His publication trajectory in premier journals like New Media & Society and Journalism & Mass Communication Quarterly establishes a coherent research arc exploring social media's dual capacity for both bridging ideological divides and reinforcing affective polarization through emotional contagion mechanisms.
Dr. Lu currently contributes to academic discourse as editorial board member for Mass Communication & Society, Online Information Review, and The Social Science Journal, shaping contemporary scholarship on digital political communication.
