معرفی
Yotam Shmargad is an Associate Professor and Director of Undergraduate Studies at the University of Arizona, specializing in computational social science. His research focuses on digital platforms' impact on social and political dynamics, including polarization, incivility, and political communication. He employs methods like social network analysis, machine learning, and econometrics. Shmargad holds a PhD in Marketing from Northwestern University’s Kellogg School of Management.
His work explores how social media magnifies or reduces disparities, shapes political discourse, and influences public engagement. Key themes include the role of online norms, algorithmic effects, and cross-platform interactions in political contexts. Recent studies examine incivility in candidate communications, Russian troll activity, and the interplay between social media and traditional news media.
- Education: PhD in Marketing, Kellogg School of Management, Northwestern University
Shmargad’s research has been published in journals like Political Communication, Journal of Politics, and PLOS One. He investigates topics such as election interference, social media’s role in polarization, and the ethical implications of algorithmic content curation.
