Yannick Joye

Dr. Yannick Joye is a Senior Researcher at ISM University of Management and Economics. His research focuses on environmental psychology of consumer behavior, aesthetics, and marketing. He has collaborated with institutions like KU Leuven, University of Groningen, and University of California (Irvine). Joye holds a background in philosophy and has taught courses such as Research Methodology and Consumer Behavior. He led the RCL World Class R&D Project (2018–2021) investigating nudges for health behaviors. His work spans topics like nature's impact on cognition, materialism reduction via natural environments, and risk perception in banking robotics.

Education background includes philosophy studies at prestigious universities, though specific degrees are not explicitly stated. Key collaborations include projects with Radboud University and the American Marketing Association.

Research interests emphasize interdisciplinary applications of environmental psychology, particularly in consumer decision-making and well-being. His recent work explores nature’s role as a reward mechanism and its effects on body image and task performance.