Martin Aubel

Dr. Martin Aubel is a Junior Researcher at ISM University of Management and Economics, specializing in consumer behavior and AI applications. He holds a doctoral degree in Management from ISM (2023) and serves as Data Lead for Synthesis Consulting Group, focusing on AI-driven business strategies for corporations and startups. His research explores anthropomorphized service robots' impact on consumer perceptions and ethical challenges of AI in organizations.

• Education: PhD in Management (ISM 2023)

Research interests include AI ethics, consumer psychology, and digital marketing. He actively contributes to EU-funded projects like 'Managing social and ethical challenges in AI' and 'Improving Nudges for Health Behaviors.' His work bridges academia and industry through LLM applications and AI capability development.

Publications focus on robotics' consumer impacts, health behavior nudges, and marketing psychology. He has presented at conferences such as Society for Consumer Psychology and European Marketing Association.

• Teaching: Management Theories, Public Relations, Research Methodology
• Advising: Supervised Bachelor/Master theses in Digital Marketing

Currently involved in the LMT-funded AI ethics project analyzing organizational decision-making impacts. Engaged with international collaborations including University of Groningen and KU Leuven.