معرفی
Yanhua Z. Bird is an Assistant Professor of Management and Organizations at the Questrom School of Business, Boston University. Her research focuses on social evaluation dynamics within global platform markets, addressing how organizations navigate strategic and social complexities in digital ecosystems. She holds a PhD in Organizational Behavior (May 2020) from an unspecified institution, advised by Julie Battilana (Chair), Ya-Wen Lei, Michael W. Toffel, and Christopher Marquis (Cornell University).
Her academic background emphasizes interdisciplinary inquiry into platform economies, innovation management, and the intersection of technology with organizational behavior. Current research explores how firms leverage social evaluations to compete in globalized markets, with implications for strategy, governance, and market design.
