معرفی
Yang Li serves as Associate Professor of Marketing and Associate Dean for the MBA Program at Cheung Kong Graduate School of Business (CKGSB). Holding a PhD in Marketing from Columbia Business School alongside dual master's and bachelor's degrees from Columbia and Peking University respectively, he bridges advanced statistical methodologies with practical business applications.
His research centers on statistical machine learning and Bayesian nonparametrics applied to consumer behavior analysis, with specialization in online personalization, text mining, and choice modeling. Recent work demonstrates significant focus on fragmented attention economies, ethical AI frameworks, and NFT network dynamics, reflecting contemporary digital market challenges.
- Management Science
- Marketing Science
- Journal of Marketing Research
- Journal of Consumer Research
- Harvard Business Review
Professor Li's publications reveal evolving expertise from foundational pricing elasticity studies toward cutting-edge AI applications in consumer contexts. His work increasingly integrates generative models and graph neural networks to decode complex consumer collection behaviors and digital ecosystem dynamics.
Scientific recognition includes being a Finalist for the 2021 Paul E. Green Best Paper Award. Industry impact is demonstrated through executive education programs and strategic consultancies with Tencent, Haier, and Tmall.
As Associate Dean for MBA Programs, he oversees curriculum development while maintaining active corporate governance roles on boards of publicly traded companies across China and Hong Kong, directly applying his research insights to strategic decision-making in digital transformation initiatives.
