Xuemei Sun

Dr. Xuemei Sun serves as an Assistant Professor of Business Administration at the National Institute of Development Administration (NIDA) in Bangkok, Thailand. She holds a Ph.D. in Management from NIDA and teaches courses including international marketing management, global business, and research methodology.

Her academic credentials:

• Ph.D. in Management, National Institute of Development Administration
• Master's Degree in English for Career, Thammasat University
• Bachelor’s Degree in Business Administration (Global Business), Khon Kaen University

Research focuses on knowledge management, organizational behaviors, consumer behaviors, and quantitative methodologies, emphasizing empirical analysis of business dynamics in global contexts. Her work bridges theoretical frameworks with practical applications in Southeast Asian markets.

Prior to NIDA, she advised master’s students at Panyapiwat Institute of Management and held visiting lecturer roles at Stamford International University, Saint John’s University, and Prince of Songkla University. Teaching expertise spans value-based marketing, statistical methods, and cross-cultural business management with regular office hours on Wednesdays and Thursdays.