معرفی
Professor Xu Fengzeng is a faculty member at the School of Management of Shandong University, serving as a Professor and doctoral supervisor. He leads the Service Strategy and Service Management Research Center at the university and holds multiple roles in academic and industry associations, including vice president of the Shandong Provincial Philosophy and Social Science Innovation and Development Research Association, and member of China's Agricultural Socialized Service Research Expert Committee. His research focuses on tourism/hotel development, rural revitalization, and digital service innovation.
He has led over ten国家级 research projects, including National Social Science Fund Key Projects and National Natural Science Foundation General Projects. His work emphasizes balancing customer expectations with employee innovation in the service sector, as highlighted in his 2025 study on customer perfectionism's dual impact on frontline employees' service innovation, published in the International Journal of Hospitality Management.
Xu serves as a review expert for the National Natural Science Foundation and National Social Science Communication, and advises tourism associations in Shandong Province. His contributions bridge academic research with practical strategies for industry sustainability.
