Xander Lub

Xander Lub is a Lecturer and Visiting Fellow at Nyenrode Business University, where he focuses on quality assurance for academic programs and serves as co-promoter at the Center for Strategy, Organization & Leadership. He holds additional roles as Professor of Organizations in Digital Transformation at Utrecht University of Applied Sciences and Visiting Professor at the University of Amsterdam. His career includes past positions at institutions like the University of Auckland and Hotelschool The Hague.

Research Interests: Lub’s work centers on digital transformation’s impact on organizations, employee wellbeing, and workplace psychology. He explores how digital shifts redefine psychological contracts between employees and employers, and advocates for ethical, human-centered approaches in organizational practices. His recent collaborations emphasize hospitality management innovations and the role of technology in cultural and visitor experiences.

Publications Highlight Key Themes: His 2020 research on social interaction and psychological contracts in digital transformation, along with co-authored works on emotional engagement via VR and future-of-work manifestos, underscore his focus on balancing technological advancement with human-centric organizational strategies.

Advisory & Leadership: As a co-promoter at Nyenrode’s Center for Strategy, Organization & Leadership, Lub actively supports academic development and research culture. His secondary roles and past experiences reflect a commitment to applied organizational scholarship across diverse institutional contexts.