Woojin Lee

Woojin Lee is an Associate Professor at Arizona State University's Watts College of Public Service and Community Solutions, within the School of Community Resources and Development. She holds a PhD in Tourism Studies (Texas A&M University) and an MSc from the University of Nevada, Las Vegas. Her research focuses on MICE (Meetings, Incentives, Conventions, Exhibitions) attendee behavior, digital marketing strategies, and the impact of technology on consumer decisions. Key affiliations include the Phoenix Convention Center Project (2014–2017) and the Friends of the Orpheum Theatre (FOTO) in Phoenix.

Her research explores service quality in convention facilities, social media's role in event promotion, and attendee experiential values. Notable works include studies on festival revisit intentions, convention center service evaluations, and heritage hotel marketing. Lee also serves on boards for the Greater Western Travel and Tourism Research Association and FOTO, contributing to community development through cultural tourism initiatives.

Recent articles highlight trends in attendee satisfaction measurement, digital engagement strategies, and the evolving role of technology in tourism. Her work bridges academic research with practical applications in destination marketing and event management.