Siriporn McDowall

Siriporn McDowall is an academic researcher affiliated with New Mexico State University, where she contributes to the Department of Parks, Recreation, & Hospitality Administration within the College of Business. Her work focuses on understanding attendee motivations and satisfaction in cultural and religious festivals, particularly in the context of domestic tourism in Thailand.

Her research centers on the Tenth-Month Merit-Making Festival (TMMF) in Nakhon Si Thammarat province, analyzing differences between resident and non-resident participants. Using attendee surveys, she investigates information sources, attractions, performance evaluations, and satisfaction drivers, aiming to enhance destination competitiveness and marketing strategies. This study highlights the importance of personal referrals (e.g., friends/family) and cultural elements like arts and crafts in festival appeal.

The TMMF, a century-old religious celebration, serves as a case study for her broader interests in event management, tourism demand, and consumer behavior. Her findings reveal distinct satisfaction factors between local and non-local attendees, offering insights for destination marketing and cultural preservation.