Winfried Gerling

Professor Winfried Gerling at University of Applied Sciences Potsdam's Design Department specializes in Concept and Aesthetics of New Media. His research explores photography theory and practice, digital media environments, and intermedial design through projects like the Volkswagen Stiftung-funded research college SENSING: Zum Wissen sensibler Medien. As former Dean of the Design Department (2012-2014) and DFG Research Training Group member, he bridges academic leadership with media innovation.

• Education: Master of Fine Arts (Installation/Photography), Berlin University of the Arts (1994)
• Research: Screen image analysis, companion technologies, media forensics

His publications since 2015 examine digital photography's epistemology, including Environmental Selfies (2022) and Screen-Images (2022). Current work focuses on:

• Post-photography screen image practices
• Automated visual documentation
• Media precarity and paradoxes
• Companion technology aesthetics
• Digital spatiality and temporality
• Self-documentation in crisis contexts

Notable award: 1998 Europrix-Multimedia-Art nomination for Martin Luther CD-ROM. He co-founded multimedia produktionen in berlin (1996) and directed 30+ international exhibitions since 1991.