Wenjin Huo

Wenjin Huo is Lecturer in Advertising and Marketing Communications at the University of Greenwich's Executive Business Centre. Her research explores consumer adoption of emerging technologies and social media marketing effectiveness.

Research interests include 5G technology acceptance, virtual/augmented reality applications in marketing, and data-driven consumer analytics. Combines academic expertise with industry experience from her role as Chief Marketing Director at China Telecom.

Teaches digital marketing, consumer behavior, and marketing strategy courses at undergraduate and postgraduate levels.