Wendy Lutter

Wendy Lutter is a Senior Lecturer and Academic Director of the Master of Marketing program at the Carlson School of Management, University of Minnesota. She has taught Marketing Research, Brand Strategy, and Customer Experience Management at undergraduate, Master’s, and MBA levels since 2016, with a focus on qualitative research methods and international business perspectives.

• Education:
  • MBA in Marketing, University of Denver
  • BA in Art History, Smith College

Her expertise spans focus group research, brand identity, and non-profit marketing, informed by 25+ years of industry experience founding the qualitative research firm Lutter Marketing. She has served as a certified moderator for 800+ focus groups and 3000+ interviews, working with clients like Mayo Clinic, 3M, and Target.

Key contributions include co-designing the Master of Marketing degree and leading the international course Striving for Gender Equity in International Business with a travel component to New Zealand. She holds certifications in LEGO Serious Play and Qualitative Market Research.

• Scientific Awards:
  • Daniels’ Award of Excellence, University of Denver (Most Outstanding Graduate)