Wendy Günther

Dr. Wendy Günther is an Assistant Professor at the School of Business and Economics, Vrije Universiteit Amsterdam (VU), affiliated with the Knowledge, Information and Innovation department. She holds a Bachelor’s in Computer Science (University of Amsterdam), a Master’s in ICT in Business (Leiden University), and a PhD from VU’s School of Business and Economics. Her research focuses on leveraging data as strategic resources, including data-driven strategies, organizational transformation, and responsible integration of data solutions. Key areas include machine learning, AI ethics, and business model innovation.

Teaching includes courses on AI for Business, Data & Analytics, Research Methods, and Information Systems. She contributed to the EDIH NWNL project on SME digitalization and actively participates in academic activities like the 7th Global Transparency Conference. Awards include the 2022 JSIS Best Paper Award and a 2017 runner-up award. Her work emphasizes organizational practices around data imperfection, algorithmic transparency, and ethical AI.