Basmah Alsaedi

Basmah Alsaedi is a Research Fellow at the KIN Center for Digital Innovation within the School of Business and Economics at Vrije Universiteit Amsterdam. She holds a Ph.D. in Business and Management (2023) and an MSc in Information Systems Management and Innovation, both from Warwick Business School.

Her research focuses on digital and data-driven innovation, emerging technologies, and qualitative methods like ethnography to explore organizational practices. She investigates how technological innovations evolve through daily operational activities, aiming to advance socio-technical understanding using practice and process-based theories.

Her recent work examines power dynamics in technology implementation and technological change. She contributes to projects like the EDIH Noordwest Netherlands initiative, focusing on AI-driven digital transformation for SMEs.

No scientific awards are listed. She is involved in the 'EDIH NWNL One stop shop for digitalisation' project (2022–2025), addressing SME digitalization challenges. No formal advisees are mentioned, but she collaborates with interdisciplinary teams at VU Amsterdam.