معرفی
Dr. Wen Mao is a Lecturer in Marketing at the University of Queensland's School of Business, specializing in behavioral decision making, consumer psychology, and individual differences. His research explores how psychological factors influence consumer behavior in areas like luxury branding, social media impact, and crisis management.
Key research interests include understanding consumer attitudes toward luxury goods through art infusion theories, analyzing social media's role in fashion purchasing decisions, and investigating optimism bias during health crises like the pandemic. He has published extensively in top journals such as Journal of Business Research and Journal of Consumer Psychology.
His work combines theoretical frameworks with empirical studies to address practical marketing challenges, particularly in service recovery, pricing strategies, and consumer choice dynamics. Despite no explicitly listed awards, his contributions highlight innovative approaches to consumer behavior analysis within marketing contexts.
