معرفی
Dr. Wei Sha is an associate professor in the Department of Data Science and Information Systems at Pittsburg State University's Kelce College of Business. With a doctorate in Information Systems from the University of Arkansas, his research focuses on the impact of website design features on consumer behavioral intentions in B2C e-commerce environments.
Research Interests include affective trust and risk modeling, structural assurance mechanisms, and psychological contract theory applications in digital commerce. His work bridges Information Systems design with consumer behavior analysis through empirical studies.
Publication Trends show sustained focus on e-commerce trust dynamics since 2004, with recent developments examining dual affective dimensions (trust + risk) and nomological networks of perceived fairness. Much of his work appears in journals like Electronic Markets and Journal of Business and Leadership.
Professional Memberships include:
- Association for Information Systems
- Decision Science Institute
- International Association for Computer Information Systems
