معرفی
Dr. Wei Ke is an Adjunct Associate Professor in the Marketing Department at the Leonard N. Stern School of Business, New York University, joining in 2024. He holds a Ph.D. in Decision, Risk & Operations from Columbia Business School and a B.Sc. in Electrical Engineering and Applied Mathematics (summa cum laude) from Columbia University. His professional career is centered at Oliver Wyman, where he serves as a Partner in the pricing, sales, marketing, retail, and business banking practices.
- Ph.D., Decision, Risk & Operations, Columbia Business School (2009)
- MPhil, Decision, Risk & Operations, Columbia Business School (2006)
- B.Sc. (Summa Cum Laude), Electrical Engineering and Applied Mathematics, Columbia University (2003)
Wei Ke's research focuses on pricing algorithms and behavioral pricing, exploring how psychological and computational models influence pricing decisions in digital, retail, and financial contexts. His work bridges data science with consumer behavior, emphasizing real-world applications in customer value management and digital sales effectiveness.
His recent publications reveal a strong trend in algorithmic and behavioral approaches to pricing across industries such as SaaS, ride-hailing, financial services, and e-commerce. The articles span disciplines including marketing, behavioral economics, data science, and operations research, with recurring subfields like dynamic pricing, consumer segmentation, discount framing, and machine learning for elasticity modeling. His work often combines empirical analysis with strategic implications for firms.
Wei has authored over 50 publications in academic and industry journals, contributing significantly to pricing thought leadership. Though no formal awards are listed, his prolific output and consulting leadership underscore his influence in the field.
- Advises global financial institutions, retailers, and tech firms on pricing and marketing strategy
- Teaches Pricing Strategies (MKTG-GB.2353.30) at NYU Stern
- Previously taught at Columbia Business School and Queen’s University Smith School of Business
- Extensive experience in grant-like consulting engagements with Fortune 500 clients
While not affiliated with a formal lab, Wei collaborates closely with industry teams at Oliver Wyman and Simon-Kucher & Partners, contributing to real-world pricing innovation and strategy development in retail, banking, and technology sectors.
