Wayne Taylor

Wayne Taylor is a Clinical Professor at the Cox School of Business, Southern Methodist University (SMU), with a focus on marketing analytics and data-driven strategies. He earned his PhD from UCLA's Anderson School of Management and a Bachelor of Science in Hotel Administration from Cornell University. Before academia, he worked as a Senior Manager of Marketing Analytics for Las Vegas Sands and in revenue management for Taj Mahal Casino Resort and Marriott International.

• Education
  • PhD, University of California, Los Angeles (UCLA)
  • Bachelor of Science, Hotel Administration, Cornell University

His research spans Bayesian Methods, Loyalty Programs, and Database Marketing, with publications analyzing CRM models, competitor-based targeting, and socio-political activism in brand marketing. Key areas include casino industry dynamics, customer behavior modeling, and digital transformation in marketing.

Recent co-authored works explore sports betting legalization, DEI brand activism, and privacy regulation impacts, reflecting his interest in policy and technology intersections with marketing. He teaches courses like Applied Predictive Analytics and Data-Driven Marketing, emphasizing quantitative approaches.