Walburga Hoffmann

Walburga Hoffmann serves as a Research Associate at the Chair of Business Administration with a focus on Service Management within the Faculty of Economics and Management Science at the University of Leipzig. She has been in this position since April 2021, following previous research appointments at both the University of Leipzig and the Fraunhofer Center for International Management and Knowledge Economy (IMW).

Her educational background includes a B.Sc. in Economics (2013-2016) and an M.Sc. in Business Administration with specialization in Marketing, Services and Distribution (2016-2019), both from the University of Leipzig. Prior to her academic career, she completed professional training as a physiotherapist (2003-2006) and worked in this field from 2006-2013 at practices in Leipzig and the Neurological Rehabilitation Center Bennewitz.

Her research focuses on digital health services and qualitative research methods, leveraging her unique dual expertise in healthcare practice and business administration. Her work connects practical healthcare experience with service management theory, particularly examining how digital innovations can improve health service delivery.

Since December 2024, she has served as a member of the Germany Scholarship Award Committee. Her teaching portfolio includes Service Innovation, Bachelor Seminars, Research Methods in Service Management, Pricing Management, and Service Management modules at both undergraduate and graduate levels.

She has accumulated extensive teaching experience through tutorials in the Services module and supervision of bachelor's and master's students in various modules of the chair. Her practical background in health services, combined with academic research in service management, creates a distinctive interdisciplinary approach to her work.