Dubravko Radic

Dubravko Radic serves as Professor of Service Management at the University of Leipzig's Faculty of Business and Economics since 2009, while simultaneously holding the position of Deputy Head of the Price and Service Management group at the Fraunhofer Center for International Management and Knowledge Economics IMW since 2013. His academic career spans multiple institutions including the University of Wuppertal where he completed his habilitation, and the University of Frankfurt am Main where he earned his doctorate in statistics and econometrics.

• Doctorate (Dr. rer. pol. summa cum laude): Johann Wolfgang Goethe-Universität Frankfurt a.M. (2004)
• Habilitation: Bergische Universität Wuppertal (2009)
• Diplom-Volkswirt: Johann Wolfgang Goethe-Universität Frankfurt a.M. (1999)
• Research Stay: University of California Davis (2008)

Professor Radic's research centers on the intersection of empirical methods and business management, with particular emphasis on service pricing modeling, applied microeconometrics, and social interactions in service contexts. His work bridges theoretical econometric approaches with practical business applications, especially in the healthcare sector where he has led multiple Fraunhofer IMW projects including ASARob, NurMut, and ATMoSPHÄRE. His research methodology combines quantitative modeling with real-world case studies to address strategic and operational decisions in service organizations.

His recent publications demonstrate a consistent focus on discrete choice modeling, game theory applications in marketing, and service innovation frameworks. The 2025 paper "Discrete Games in Marketing Research" presented at the Global Marketing Conference in Hong Kong exemplifies his approach of applying advanced econometric techniques to practical marketing problems, particularly in digital service contexts. His work shows an evolving trajectory from foundational service management concepts toward increasingly sophisticated modeling of strategic interactions in service markets.

Professor Radic has extensive experience advising major corporations including Metro AG, Lilly Deutschland, IMS Health, Berlin Chemie, and Augustinum gGmbH. His practical projects at Fraunhofer IMW focus on translating academic research into actionable business solutions, particularly in healthcare digitization and service innovation. He has led the TRAIN@MINE project developing training tools for Vietnam's mining sector and contributed to studies on Big Data applications in health insurance.

At the University of Leipzig, he leads research activities through the Institute for Service and Relationship Management, supervising multiple research projects that connect academic inquiry with industry applications. His team collaborates with international partners including the University of California Davis, University of Maryland, Northwestern University, and the Technion Israel Institute of Technology, creating a robust research ecosystem focused on service management innovation.