معرفی
Dr. Virpi Outila is an Assistant Professor of International Business at San José State University's Lucas College of Business. Her research focuses on people management in cross-cultural contexts, headquarter-subsidiary relations, practice/knowledge transfer in multinational enterprises, and emerging economies. She specializes in qualitative and language-sensitive research methods. Her work has been published in leading journals including Organization Studies, Journal of World Business, and Journal of International Management.
Her research explores cultural adaptation of management practices, particularly in Russian business contexts. Recent publications examine language hierarchies in multinationals, performance management transfer to Russia, and trust-control dynamics in cross-cultural settings. Her work combines international business theory with linguistic analysis to understand how management concepts are translated across cultural boundaries.
