Victoria D. Bush

Victoria D. Bush serves as Professor of Marketing and Donna Ruth Roberts Scholar in the Department of Marketing, Analytics and Professional Sales at the University of Mississippi's School of Business Administration, Oxford campus.

Education

• B.B.A. in Marketing, Texas A&M University (1986)
• M.A. in Advertising, Maryland Institute College of Art (1989)
• Ph.D. in Marketing, University of Memphis (1994)

Research Interests: Dr. Bush's work centers on three interconnected domains: Marketing and Sales Ethics examining moral decision-making in commercial contexts; Digital Media analyzing platform-driven consumer engagement; and Organizational Culture investigating cultural influences on marketing strategy execution. Her scholarship bridges theoretical frameworks with practical industry applications.

Scientific Awards

• Donna Ruth Roberts Scholar

Advising and Teaching: Dr. Bush mentors doctoral dissertation candidates and honors theses students while teaching across all academic levels. Her course portfolio includes undergraduate MKTG 465 Integrated Media Planning Essentials, MBA Strategic Marketing Management, and Ph.D. seminars in Marketing Communication (MKTG 768), demonstrating comprehensive program engagement.