Victoria Bush

Victoria Bush is a Professor of Marketing and Donna Ruth Roberts Scholar at the University of Mississippi's School of Business Administration. She holds appointments in the Department of Marketing, Analytics and Professional Sales.

Education: B.B.A. in Marketing (Texas A&M University, 1986), M.A. in Advertising (Maryland Institute College of Art, 1989), and Ph.D. in Marketing (University of Memphis, 1994).

Research focuses on marketing ethics, digital media strategy, and organizational culture. Her work appears in top journals including the Journal of the Academy of Marketing Science, Journal of Business Ethics, and Journal of Interactive Marketing.

Teaching spans undergraduate, MBA, and Ph.D. programs, with courses like Integrated Media Planning Essentials and Marketing Communication Thought. She has advised numerous dissertations and honors theses.

Awarded the prestigious Donna Ruth Roberts Scholar title, reflecting her scholarly contributions.