Vesna Milovanovic

Dr. Vesna Milovanovic serves as an Associate Professor at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, Serbia, a position she has held since 2011 with promotion to her current rank in 2023. Her academic work bridges business economics and hospitality management within the university's institutional framework.

Her educational qualifications include:

• Basic academic studies at the Faculty of Economics and International Relations, University of Economics in Krakow (2006)
• Master's academic studies at the Faculty of Economics and International Relations, University of Economics in Krakow (2008)
• Doctoral studies at the Faculty of Economics, University of Kragujevac (2018)

Dr. Milovanovic's research centers on quality management systems, performance optimization, supply chain resilience, and corporate social responsibility within tourism ecosystems. Her work critically examines how global disruptions like the COVID-19 pandemic reshape hospitality operations, emphasizing technological integration and strategic quality frameworks to enhance organizational sustainability and stakeholder value.

Analysis of her 2014-2023 publications reveals evolving research trajectories from foundational quality-profitability relationships toward contemporary crisis response mechanisms. Key thematic clusters include pandemic-driven supply chain adaptations, ISO 9001 certification impacts on dual performance metrics, and technology-mediated value creation in post-crisis hospitality environments.

Her project engagements demonstrate applied research contributions:

• Tempus project "Modernization and Harmonization of Tourism Study Programmes in Serbia – MHTSPS" as core team member
• Agricultural Strategy revision for Lajkovac municipality as research contributor
• Tourism Development Strategy formulation for Raca municipality as specialist

These initiatives highlight her role in translating academic expertise into regional development frameworks, though dedicated laboratory infrastructure isn't documented in her institutional profile.